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23/01/2026

When buying proxy, we lay the first line of defense for cross-border account security. For operators on platforms like Amazon and TikTok, accounts are not only sales channels but also carriers of brand reputation and customer relationships.
In an era of increasingly stringent platform risk controls, a stable, clean, and reliable proxy IP serves not only as the "key" to accessing target markets but also as a "security shield" that conceals real identities, avoids association risks, and ensures operational compliance!
With the myriad of proxy service providers in the market, how can we make an informed choice? Today, we focus on three popular providers—BrightData, IPRoyal, and 711Proxy—and briefly compare them based on the core needs of account security:
BrightData is renowned for its extensive IP pool and exceptionally high uptime, making it suitable for enterprise-level risk control. Its low risk of being identified as a proxy by platforms effectively avoids bans on cross-border platforms, ensuring account security.
However, its premium positioning often comes with higher prices and configuration complexity, making it less accessible for startups or individual sellers.
IPRoyal boasts millions of IP addresses across over 195 locations, earning favor for its high speed and stable connections. Its user-friendly interface meets basic account security needs.
However, IPRoyal’s plans are more tailored to large enterprises, and its pricing remains at the mid-to-high end of the market. Compared to similar providers, the long-term cost is relatively high.
711Proxy offers over 100 million verified and clean residential IPs from more than 200 countries/regions. With a 99.7% success rate and a high-speed, stable network environment, users can simulate real user behavior, reducing the risk of account association and bans from the source.
Additionally, 711Proxy’s highly affordable pricing allows users to achieve the same level of account security protection at a lower operational cost, freeing up more resources for business growth.
There is no one-size-fits-all solution for cross-border account protection—only the optimal match. 711Proxy is committed to providing tailored security proxy services for cross-border enterprises and individuals of all sizes, striking the perfect balance between high performance and cost control.
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